Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you use the site. Under POPIA and the Electronic Communications and Transactions Act (ECT Act), cookies that collect personal information require your prior, informed consent.

2. Cookies We Use

These cookies are essential for the website to function. They cannot be switched off.

• Session cookies: Maintain your logged-in state and form submissions.
• Security cookies: CSRF protection tokens to prevent cross-site request forgery.
• Cookie consent cookie: Stores your cookie preferences for 12 months.

Help us understand how visitors use our website. All data is anonymised before transmission.

• Google Analytics 4 (_ga, _ga_*): Session tracking, page views, user journey — IP anonymised; expires 13 months.

Used to show relevant advertising. Only active with your explicit consent.

• Google Ads (_gcl_au): Conversion tracking; expires 3 months.
• LinkedIn Insight Tag: Professional audience tracking; expires 6 months.

3. Your Choices

When you first visit echelonpulse.co.za, you will see our cookie consent banner. You can accept all cookies, decline optional cookies, or customise your preferences by category. You can change preferences at any time by clicking "Cookie Settings" in the footer.

4. Third-Party Cookies

Some cookies are set by third-party services embedded in our website. We only activate third-party cookies after you have given consent for the relevant category.

• Google LLC — policies.google.com/privacy
• PayFast (Pty) Ltd — payfast.io/privacy-policy

5. Updates to This Policy

We review this Cookie Policy at least annually and whenever we add or remove cookies. Material changes will be notified via the cookie consent banner. Questions: privacy@echelonpulse.co.za